My Hopeful Journey was created to support infertility patients and to help them simpl-IF-y infertility treatment. I have many years experience as an infertility patient. I knew what I needed when I was going through it and
I just didn't see anything in the market that met my needs as a patient, so I took to the challenge and created the fertility organizer. We are now expanding our scope to include iPhone apps like the Adoption App which will launch this month and the infertility survival kit, which will launch later this year along with other mobile tools.
What is the Infertility Survival Kit?
My mission for My Hopeful Journey has always been to simpl-IF-y infertility treatment for the patient. I first did this with the My Hopeful Journey fertility organizer because there was nothing out there when I was going through treatment. The Infertility Survival Kit takes the My Hopeful Journey fertility organizer to the next level. I created a fund raising campaign on indiegogo (www.indiegogo.com/infertility-survival-kit) to help me expand My Hopeful Journey with an iPhone app called the Infertility Survival Kit. It will also integrate social media, a to do list with mobile content, a directory of resources, products and events to further simp-IF-y the process. The campaign is not only about raising money but also a forum to raise awareness for this project!
My mission remains the same so now I am taking what I have done and adding other products like the Infertility Survival Kit and also by helping other organizations translate their services and products into the mobile market. The Infertility Survival Kit takes technology and seeks to bring all types of progressionals, products, services and information together in one place to allow the patient the ability to access to everything they need in 1 mobile app. I can accomplish this is by using technology and through collaboration with other professionals.
As I was setting up the perks in the campaign I decided to design a t-shirt to raise awareness for breast cancer and fertility preservation since October is Breast Cancer Awareness month.
Why did I choose to create a crowd funding (indiegogo) campaign?
I have been intrigued by this platform to raise awareness and funding through the community verses through angel investors and venture capitalist. I really wanted to experiment with this platform to see if it works for this community and product. But specifically I wanted something to have a mechanism to show professionals something tangible and indiegogo provided the platform to do that in an easy way. It allows me to collaborate with many professionals at once while I am developing the app... I think it is an efficient way to reach multiple goals at the same time. We'll see how it goes.
What if I don't meet your fund raising goals?
As I write this it is day 2. I sold 30 tshirts within 24 hours of creating it... The response has been amazing! In my opinion, this campaign is already a success. If it wasn't for me creating the campaign, I would have never been creating a t-shirt for the campaign.. and I would have never connected this fund raising effort for the app and for fertility preservation for cancer patients.... In my book, I have already reached hundreds of people through this message and even more when the tshirts are worn. Everything else is icing on the cake!
What prompted my interest in breast cancer? Do most young breast cancer patients understand that their treatment can impact their fertility or is that something you are trying to bring greater awareness about?
I met a women that had a strong passion for fertility preservation. When she shared her personal story with me, she told me that she was diagnosed with cancer at 31. She proceeded to tell me that her doctor told her she would lose her hair before he told her she would lose her fertility. I was SHOCKED that this information was not provided and learned that this happens frequently. There is a huge opportunity to educate everyone about fertility preservation for cancer patients.
I knew how difficult my journey with infertility was but could not even image the idea of being diagnosed with cancer and on top of that having to go through infertility treatment to preserve fertility. The thing that makes me sad is that there are patients out there that never had this choice. They are young, they beat cancer and now they are forced to face infertility. This is where the awareness campaign comes in.. The Breast Cancer Awareness message is so dominant.. my 14 year old step-son even knows about it and wears pink in October.
We can use this forum to educate people about fertility preservationist too. It is an opportunity to further educate. When I designed the t-shirt for the campaign, I posted it on Facebook. I knew it was a hit when within 24 hours I sold 30 outside of the indiegogo campaign to family, friends and co-workers. I expect to continue the initiative even after the indiegogo campaign ends. The response has been amazing and I think we can build on this year after year.
Coming SOON- The Adoption App:
I have recently been working the Adoption App with Sharon Simons. She hired me to help her develop an iPhone app to provide the adoption community with the information and resources they need in an easy to use mobile format. The Adoption app (www.theadoptionapp.com) is an iPhone app that provides content regarding domestic and international adoption using a task list format. It also integrates iPhone features like an integrated calendar, calls, social media, a boutique, directory and a preview of her soon to be released book. The app will be released in October by Sharon Simons in conjunction with her new book release, Mom at Last.
Lisa can be reached at firstname.lastname@example.org and is happy to collaborate with all types of industries and has a special attention to using technology to meeting the patient’s needs.